What is Loom?

Loom is a revolutionary AI-powered video communication platform that transforms how teams and individuals share ideas through screen recording and video messaging. Perfect for remote workers, educators, marketers, and developers, Loom removes the complexity from traditional video creation by offering instant recording, automatic AI enhancement, and seamless sharing. Whether you’re creating tutorials, conducting meetings, reporting bugs, or explaining complex processes, Loom empowers you to communicate more effectively and save valuable time with AI-enhanced videos that engage your audience.

Key Features

• AI-Enhanced Recording: Automatic improvements with AI-generated titles, summaries, chapters, and tasks
• Multi-Modal Recording: Capture screen and/or webcam simultaneously, up to 4K resolution
• Instant AI Workflows: Transform videos into documents, Jira tickets, or emails automatically
• Smart Editing: AI removes filler words, trims silences, and provides transcript-based editing
• Meeting Intelligence: Auto-generated meeting notes, action items, and recap emails
• Advanced Customization: Custom thumbnails, branding, backgrounds, and drawing tools
• Real-time Collaboration: Comment threads, emoji reactions, and shared team workspaces
• Universal Transcription: Captions and transcripts in 50+ languages
• Seamless Integration: Native support for Slack, Jira, GitHub, Confluence, and 15+ other top tools
• Privacy Controls: Password protection, custom privacy settings, and enterprise-grade security

Supported Platforms & Integrations

• Recording Platforms:
  • Desktop Apps: Windows, Mac, Linux
  • Browser: Chrome, Firefox, Safari, Edge extensions
  • Mobile: iOS and Android apps
• Integrations:
  • Productivity: Slack, Microsoft Teams, Notion, Confluence
  • Development: GitHub, Jira, Linear, GitLab
  • Communication: Gmail, Zoom, Salesforce
  • Design: Figma, FigJam (embed support)
  • Project Management: Asana, Trello, Monday.com

Technical Details

• AI Technology: Proprietary Loom AI with OpenAI integration
• Video Quality: Up to 4K, customizable recording dimensions
• Audio: System audio, background noise suppression, multi-language support
• Cloud Storage: Unlimited on paid plans
• Export Options: Share, download as MP4 or GIF
• Performance: 60% faster video creation with AI-enabled automation

Security & Privacy

• Enterprise Security: SSO (SAML), SCIM provisioning, Atlassian Guard Standard
• Privacy Controls: Password-protected videos, private workspaces, data retention settings
• Compliance: SOC 2 Type II, GDPR compliant
• Data Protection: Encrypted storage and transfer
• Admin Tools: User management, activity logs, governance features

Pricing

Plan	Monthly Price	Annual Price	Features
Starter	Free	Free	Up to 25 videos, 5-min limit, 720p, up to 50 members
Business	$15	$12.50/user/mo	Unlimited videos, 4K, basic editing, custom branding
Business + AI	$20	$16.67/user/mo	All AI features, advanced editing, workflows, meeting intelligence
Enterprise	Custom	Custom	Advanced security, SSO, SCIM, dedicated support, SLA

• Paid plans: unlimited recording time, cloud storage, priority support
• 14-day free trial for Business + AI
• Educational discounts via Atlassian Academic Program

For the most up-to-date plans and deals, check the Loom pricing page before subscribing.

Customer Support & Resources

• Knowledge Base: Tutorials, FAQs, and best practices
• Video Guides: Step-by-step feature and use case tutorials
• Forum: Active community for support and feedback
• Priority Support: Email and chat for paid users
• Enterprise: Account managers, onboarding, 99.95% SLA
• Developer Docs: API and integration how-tos

User Community: 25M+ users across 400,000+ companies, active feature development and engagement

Recent Updates

• Q2 2025: Launched AI Workflows for document creation and issue reporting
• Q1 2025: Auto-meeting notes and recap emails with AI-extracted action items
• Q4 2024: Variables for personalized video messaging at scale
• Q3 2024: Enhanced AI Suite with better filler word removal/transcript editing
• Ongoing: Advancing features including AI avatars and voice generation

Pros

🟢 AI-First Approach: Automatic video enhancements with the industry’s leading AI features
🟢 Effortless Setup: One-click record across all platforms & devices
🟢 Professional Results: High-quality, polished videos with automated editing
🟢 Time-Saving Automation: Up to 60% faster workflows with AI
🟢 Universal Accessibility: Supports multiple languages, rich transcription
🟢 Enterprise-Ready: Robust security, privacy, and integration

Cons

🔴 Limited Free Plan: 5-min recording & 25-video cap
🔴 AI Features Behind Paywall: Requires Business + AI for full suite
🔴 Internet Required: Dependent on cloud processing
🔴 Storage Limited on Free Plan: Capped at 25 videos per account
🔴 Learning Curve: Advanced AI tools may take time to master

Top Uses & Target Users

• Remote Teams: Async collaboration, status updates, project reviews
• Software Development: Bug reports, code reviews, feature demos
• Sales & Marketing: Demos, presentations, training materials
• Education: Course content, student feedback, instructional videos
• Customer Support: Troubleshooting, documentation, response videos

Audiences: Remote workers, content creators, technical teams, sales, small businesses

Loom vs. Competitors

Tool	Key Differences	Pricing	Best For
Camtasia	Advanced editing, local, one-time purchase	$299 one-time	Professional editing
Screencastify	Chrome-focused, classroom features	$4/user/mo	Education/classrooms
Zight	Screenshots+video, annotation	$8/user/mo	Documentation/feedback
Vidyard	Sales, CRM integration, analytics	$19/user/mo	Sales/marketing teams
OBS Studio	Open-source, live streaming, complex	Free	Streaming/gamers
Screen Studio	Mac-only, cinematic effects, local editing	$89 one-time	High-quality Mac recordings

User Ratings

• G2: 4.7/5 (4,000+ reviews) — Praised for ease and AI features
• Capterra: 4.6/5 — Reliable, great support
• TrustRadius: 8.8/10 — Innovative, excellent UX
• User Feedback: 96% value AI features, 73% report higher productivity

Conclusion

Loom stands out as the leading AI-powered video communication platform in 2025, delivering instant recording, intelligent automation, and flawless sharing that saves hours. Its AI Suite transforms raw footage into professional-quality content—making it the ultimate solution for modern teams and creators prioritizing efficiency and clear communication. Thanks to generous free and affordable paid plans, robust enterprise features, and a thriving global user community, Loom remains an excellent choice for anyone seeking to elevate video communication with speed and intelligence.